Will Your Photos Still Exist in 20 Years? Probably Not — Unless You Do This

Your grandparents had a shoebox. Faded prints, handwritten dates on the back, a rubber band holding it all together. A century later, those photos still exist. You can hold them.

You have 40,000 photos on your phone and in the cloud. In 20 years, how many will still exist? Be honest: you don't know. And the uncomfortable answer is — probably far fewer than you think.

WATCH · 29 SECONDS

Almost everyone has a secret. Almost no one has a safe place for it.

See how Everkeep keeps your most private data offline — numbered, sealed, and watched.

Start protecting — CAD 187/yr

Digital feels permanent. It's the most fragile medium we've ever trusted with our memories.

Hard Drives Die. All of Them.

Every hard drive ever made is dying right now. It's just a question of when.

Consumer hard drives last three to five years on average. SSDs aren't immortal either — their memory cells degrade, and an SSD left unpowered for a year or two can start losing data. That external drive in your closet with the wedding photos? The vacation videos? If you haven't spun it up in a while, there's a real chance it's already failing silently.

"But I have two copies!" Good — but are they both in your house? A fire, a flood, a burglary takes both. Are they both plugged into the same computer? A power surge or ransomware takes both. Most people's "backup" is a second copy sitting six inches from the first one, sharing all the same risks.

Formats Go Extinct

Can you still open a file from a floppy disk? What about a MiniDV tape? A photo in a proprietary RAW format from a camera company that no longer exists?

Every decade, storage formats and file types die. The devices that read them vanish. The software that opens them stops being updated. Your files can be perfectly intact and still completely unreadable — locked in a digital language nobody speaks anymore.

Right now your photos are JPEGs and HEICs, your videos are MP4s. That feels safe. So did the people who stored everything on Zip disks in 1998.

Long-term preservation isn't just about keeping the bits alive. It's about migration — someone, on a schedule, moving your data to current media and current formats before the old ones become museum pieces. Nobody does this for you automatically. It's a job, and it needs an owner.

Cloud Services Shut Down

"My photos are in the cloud, I'm fine." Are you?

Google has shut down dozens of services people depended on. Smaller photo services vanish entirely — sometimes with only weeks of notice, sometimes with no notice at all. When a cloud company folds, your "forever" storage gets a 30-day download window, and then it's gone.

Even the giants change the deal: free storage tiers shrink, prices jump, and "lifetime" plans turn out to mean the lifetime of the company, not yours. Your memories are hostage to someone else's business model.

And then there's the quiet killer: the forgotten account. The email address you no longer check. The password you can't remember. The two-factor authentication tied to a phone number you gave up years ago. People lose access to their own cloud archives constantly — not through disaster, but through the slow erosion of everyday life.

The 3-2-1 Rule (and the Part Everyone Skips)

Archivists have a simple rule for anything that must survive: 3 copies, on 2 different types of media, with 1 copy offsite.

Most people manage the first two. Almost nobody does the third — and the third is the one that matters most. Offsite means: not in your house, not on your network, not subject to the same fire, theft, or ransomware that threatens the other copies.

That offsite copy also needs a custodian. Someone who:

  • Keeps it in a physically secure, climate-controlled space
    • Verifies it still exists, on a schedule
      • Migrates it to fresh media before the old media dies
        • Never connects it to a network where it could be hacked or encrypted
          • Hands it back to you — intact — whenever you ask

          A safe deposit box is offsite, but nobody's watching over what's inside. Your brother's garage is offsite, but it's not a system. What you need is professional custody: boring, methodical, reliable.

          What Professional Custody Looks Like

          This is what Everkeep does, and it's deliberately unglamorous:

          You buy your own drive. You encrypt it yourself with your own password — we never see your files, because we never have your key. You send us two identical copies. We catalog each one, seal it with a numbered tamper-evident seal, photograph it, and store the two copies in separate secure offline locations. No network. No cloud. No one browsing.

          Every year, your slot renews for $199. The drives sit in the dark, safe from hackers, fires, format rot, and forgotten passwords. When you want them back — for any reason — they're returned to you, seals intact, exactly as you sent them.

          It's the shoebox, upgraded: the same idea your grandparents had — a physical thing, kept somewhere safe by someone responsible — rebuilt for the digital age.

          The Bottom Line

          Your photos won't survive 20 years by accident. Hard drives die, formats rot, companies fold, passwords get forgotten. Survival takes a system: multiple copies, different media, professional offsite custody, and someone whose actual job is making sure your memories outlast your hardware.

          The shoebox worked because someone kept it. Your digital memories deserve the same — someone keeping them, on purpose, for as long as you need.